Have you sent out press releases and failed to get a response? If so the following tips from the Guardian may be of use:
It’s important to make your release relatively short and hold back on the jargon. The ideal length of a press release is about an A4 side or about 300 to 400 words – if yours is longer then take another look at it and cut down on the waffle.
Gather your contact details for news agencies and journalists. Be realistic and don’t assume national coverage is better than regional coverage.