Information about your industry is important to start and grow your business. Researching your market can save you time developing a service that nobody may actually want. Here are some important questions to ask yourself as you begin to look at your market:
- How many local competitors do you have? How are they doing? – look at prices, their websites, their strategies etc.
- How can you demonstrate your credibility? How do your competitors do this? Do they offer free consultations? Post their reviews?
- Are there any potential customers that you can interview?
Knowledge is power. The more you know about your potential market and competitors, the better!